Client Case Study: Move4Less
Yup, we got a 'boring' moving company 6+ million views
Move4Less is a moving company based in Las Vegas, Nevada.
Move4Less takes the stress out of moving, just like their name promises! Whether it’s packing, transporting, or providing secure storage for months or even years, they handle it all with expertise and care. Founded by two friends with a single moving truck, the company has grown into a thriving business built on reliability, efficiency, and trust
The Challenge
They didn't want another agency to come in and create unrelatable and boring content that no one wants to watch.
- Expanding their brand reach to a broad audience, getting their name out across Las Vegas and beyond to maximize visibility.
- Showcasing the team’s professionalism and care, positioning them as the friendly, reliable choice for stress-free moving services.
- Connecting with diverse potential clients, from homeowners and renters to businesses, driving inquiries and conversions through social media engagement.
- Building a consistent and trustworthy online presence to reinforce their reliability and expertise in the moving industry.
- Elevating their visual identity by consistently using their brand colors, creating a recognizable look that reinforces their presence across all platforms.
Our Strategy
Competitor Analysis
Content Ideation and Creation
- Humorous content about being an employee that most people can relate to
- Content that is incredibly shareable, allowing more eyes to easily reach the page
- Memes that have gone viral multiple times
- Viral audios and trends to focus on their main KPI, reach
Our Process
We rolled out our strategy over a 3-month period, with a focus on:
Posting relatable 'employee' content to reach a wider target audience and make their team feel relatable
Phase two
Showcasing their huge warehouse
Phase three
Creating viral like reels that reach over 6 million people in total and counting
phase four
Continuously creating a mix between the 'fun' content and educational content
Phase one
The team have told us multiple times just how much of a great shift this has made to their business' brand awareness.
+2.8million
new accounts reached in just 3 months, attracting potential leads
+4 million
views from just one reel
145% increase
in followers
The Results
+502% engaged
over 266,000 people engaged with their content
From the Client:
Working with SQ has been awesome! We have seen a huge increase in organic followers. SQ makes it VERY easy and fun to work with them. We have had quite a few videos go viral with millions of views, which we NEVER had before! SQ knows how to target their audiences and draw people in with content.
Key Take Aways
No Need To Reinvent The Wheel
Creating content that people want to binge watch, that makes them feel seen, heard and understood.
#1
#3
Create Unselfish Content
We helped Move4Less create content that their audience wants to see rather than what the CEO wants to portray
Utilize Relevant Trends:
Jumping on relevant trends, combined with a strong content strategy, allowed us to significantly boost visibility and engagement.
#2
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