Client Case Study: Lia Pilates

How we got Lia 4 new long-term clients in just 2 months of posting:

I NEED results like this

Lia Pilates is a boutique Pilates studio in Los Angeles

With offerings such as mat Pilates, reformer Pilates, lymphatic drainage massages, and an infrastrar fitness bike room, Lia Pilates provides a welcoming, friendly, and empowering environment for any woman seeking to improve their health and fitness.

The Challenge

Lia Pilates had worked with another social media agency, but the results were underwhelming so she turned to us to deliver real results.

Her primary goals were:

Building awareness of their studio in the LA area to attract potential clients.
Showcasing the personality of the owner and her team as caring, professional, and empowering women.
Reaching a relevant audience that could turn into customers and generate DM inquiries.
Maintaining consistency in social media to build trust and engagement.
Utilizing their brand colors: They hadn’t been using their brand colors at all, which impacted their visual identity. We implemented these colors to create a cohesive look that helped their audience easily recognize the brand.

Our Strategy

Competitor Analysis

We analyzed Pilates competitors and even drew inspiration from other industries like hairdressing to understand how they successfully attracted new clients.

Content Ideation and Creation

We centered the content strategy on engaging reels, as this format consistently provides the most reach. This included:

Talking Videos featuring the owner to highlight her personality and build a connection with the audience.
Aesthetic Reels showcasing the Pilates classes and amenities.
Trending Reels that used humor and trends to relate to potential clients.
Educational reels on topics like lymphatic machines, infrastrar fitness bikes, and Pilates safety.

We identified several key issues in their previous social media approach. They weren’t speaking effectively to their target audience, lacked basic optimization techniques like location tagging, and weren’t utilizing trends to increase engagement. Additionally, they weren’t showcasing the studio's amenities or conveying the inviting atmosphere through video content.

I NEED this

Our Process

We rolled out our strategy over a two-month period, with a focus on:

Posting regular content with a focus on engaging reels and trending formats.

Phase two

Showcasing the studio’s unique offerings, including its multiple rooms and specialized services.

Phase three

Engaging with the audience through comments, replies, and stories.

phase four

Monitoring social media analytics monthly to adjust the strategy in real-time.

Phase one

Also, Lia shared that she saw a noticeable increase in new faces at the studio, even if not all could be directly traced to social media.

+285% increase

in non-followers viewing the page, attracting new potential customers.

an inbox flooded

with DMs from potential clients!

4 new clients

joined the studio directly through Instagram.

135% increase

in engagement

The Results

249% increase

in accounts reached.

From the Client:

“I have been working with Socialista Queen for two mons now and I LOVE them! They made my page so creative and I'm getting a lot of new followers AND new clients from my Instagram page now!”

Key Take Aways

Consistency is Key:

Regular posting and audience interaction were crucial to driving long-term engagement and results.

#1

#3

Speak to Your Audience:

We helped Lia Pilates adjust their messaging to resonate with their target audience in LA.

Utilize Relevant Trends:

Jumping on relevant trends, combined with a strong content strategy, allowed us to significantly boost visibility and engagement.

#2

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